The National Parenting Center

Learning Town Wash & Wax

Learning Town Wash & Wax

The Learning Town Wash and Wax is a small toy that delivers lots of fun and plenty of play value. Once your child get the hang of where and how pieces go into the toy they’ll be excitedly running the blocks/cars, with the rounded edges, through the car wash and hearing the name of the …

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Flail and Wail

Flail and Wail

Sometimes you just have to let go and let it all hang out. If this is your philosophy and you and your closest friends and family love a good Family Game Night then make sure that Flail and Wail is on the list for your next scheduled event. Cool, fun and often hilarious, Flail and …

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Sudoku Mega Touch Screen

Its official, the Sudoku craze has reached a fever pitch and shows no signs of slowing down. Riding on the subway, sitting at Starbucks wherever you go someone is filling in that 9 x 9 grid. Testers told us that their children’s math teachers were handing them out as homework. There is no denying that …

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Elmos Fishing for Letters

This delightful electronic game was a real favorite with our young testers who clung to it enthusiastically and toted it with them everywhere. Scrolling through letters with the hand crank and hearing them read aloud was all that kids needed to put smiles on their faces. The price was right according to our testers making …

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Elmos Snapshot

Elmos Snapshot

This toy appealed to our young testers on so many levels but mostly as a toy and less as a game as it is billed. It is perfectly sized for little hands and just right for throwing into a bag when hitting the road. The clicking sound of the camera was a real favorite as …

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The Heart & Soul of the Next Generation: Extraordinary Stories of Ordinary Teens <BR>by Michael J. Bradley

This marvelous book is filled with stories that really resonate with teenagers. It is written for and to them and Dr. Bradley demonstrates once again that he understands the hearts and minds of today’s teens. Testers were taken with the variety and insightfulness of the stories, how they portrayed everyday heroes. They reported back that …

The Heart & Soul of the Next Generation: Extraordinary Stories of Ordinary Teens
by Michael J. Bradley
Read More »

Moon Sand

Moon Sand

Spin Master is developing a quite reputation for discovering new inventions and bringing them to the toy market. Moon Sand is such a product and is unique because it features reusable, reshapable sand. Now be warned, there is just no way to keep sand from becoming a mess inside the house. Despite the inflatable sand …

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Power Rangers Master Moves

Power Rangers Master Moves

If you sense that the pent-up energy in your house can be effectively released in other ways than running wildly through the halls, bouncing on the bed or chasing the cat, then listen up. This inflatable activity center/energy absorber gives kids an outlet with directed playtime that encourages them to move and learn real karate …

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Lil Luvables Fluffy Factory

Lil Luvables Fluffy Factory

Parents took one look at the packaging and description of this toy and instinctively knew that their child would absolutely adore this toy. They were never wrong. With a little help from Mom, kids excitedly set about stuffing their very own dolls. There are some cute extras like adoption certificates a safety zipper key and …

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Ultimate Family Wagon

Ultimate Family Wagon

What can be better than a leisurely Sunday afternoon pull through the park? That’s the read we got from our testers faces as they sat delightedly in their bright red wagon and watched the world go by. The wagon comes complete with seatbelts and a removable canopy. Radio Flyers didn’t forget goodies like two kid-sized …

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HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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